I had no choice but to literary delete all inactive pages.
In this case out of 154 000 pages only 3 000 active pages. Take all the log file data, combine it together and analyse it.
The only way to find Orphan pages is to crawl, fully crawl a website. What is my definition for orphan pages? Omi Sido’s definition for orphan pages. Orphan pages are pages that are not linked from anywhere in your website structure. Out of 154 000 pages only 3 000 of them active pages.Ĭhelsea: Omi, what’s an active page? How do you qualify that?ģ 000, remember this number. Some websites don’t even have 154 000 pages. So I’ve started analysing their website, I’ve started crawling it and of course analysing the server logs so this is what I see. By active pages, you know what I mean pages that get organic traffic. Half a million pages but only twenty thousand of them active pages. I’m not gonna mention the name because of the NDA but you’ve been there at least once for the last one month. Obviously, I started crawling their website and the first thing I saw was half a million pages but only roughly 20 000 of them active pages. Six months ago a company came to me and asked me to analyse their website and give them some recommendations for improving their rankings. So to make all these very simple I will give you another story. I know it’s a bit confusing but in all honesty, you don’t have to be very technical unless you wanna be an SEO Geek to benefit from the data, from the information, from the wisdom coming from the server logs. Now some of you may say ‘But what is a log file?’ This is a log file. The only way for the Googlebot to understand what’s on your website is to literary come and crawl all your pages. Sorry, I can see a lot of fo people tagging me. Shall I repeat this one? Your content counts for nothing. If every time when the Googlebot comes to your website it can’t understand the structure of your website if every time when the Googlebot comes to your website and ignores strategic sections of your website your content counts for nothing. Technical SEO is this castle and by analysing your server logs you basically know whether you’ve got a solid structure or not. But every King needs a castle, a home to live in. I said it before and I would say it again: Yes, content is King. We publish content on a regular basis but somehow we are not ranking well. A lot of companies and tell me: Omi, our website is beautiful. Of course again confused And he said something like “But Omi I need a website”. So upload this poem on the Internet and make me famous. He was like confused obviously: Omi what do you mean? And I was like: Well, you’ve just told me that content is king.
While he was talking I wrote a short poem, an SEO poem on a piece of paper and after he stopped talking paused I simply asked him: Can go and upload this poem to the Internet, on the Internet.
His answer: Content is king and currently he is reading a book about content creation and semantic search. So in two weeks, in two weeks we went to Costa and of course, I asked the guy him about his SEO knowledge. So I gave him some books and some blogs to read and we agreed to meet again in two weeks. A few months ago – this is a real story by the way – a few months ago a guy came to me and asked me to teach him the basics of SEO so he can collaborate with his SEO team. Today I’m gonna be talking about Server logs analysis and how understanding what the Googlebot does and what the Googlebot sees on your website can massively boost your digital marketing efforts. My name is Omi Sido and as most of you know I am very active online and I love talking about Digital Marketing and SEO. Omi Sido is a seasoned international speaker and is known in the industry for his humour and ability to deliver actionable insights that audiences can immediately start using.įrom SEO consulting with some of the world’s largest telecommunications and travel companies to managing in-house SEO at Daily Mail and Canon, Omi loves diving into complex data and finding the bright spots.
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